diff --git a/homeassistant/components/fritzbox/config_flow.py b/homeassistant/components/fritzbox/config_flow.py
index b4265aa01fea..25a81333bd67 100644
--- a/homeassistant/components/fritzbox/config_flow.py
+++ b/homeassistant/components/fritzbox/config_flow.py
@@ -2,6 +2,7 @@
 from urllib.parse import urlparse
 
 from pyfritzhome import Fritzhome, LoginError
+from requests.exceptions import HTTPError
 import voluptuous as vol
 
 from homeassistant import config_entries
@@ -32,6 +33,7 @@ DATA_SCHEMA_CONFIRM = vol.Schema(
 
 RESULT_AUTH_FAILED = "auth_failed"
 RESULT_NOT_FOUND = "not_found"
+RESULT_NOT_SUPPORTED = "not_supported"
 RESULT_SUCCESS = "success"
 
 
@@ -67,12 +69,15 @@ class FritzboxConfigFlow(config_entries.ConfigFlow, domain=DOMAIN):
         )
         try:
             fritzbox.login()
+            fritzbox.get_device_elements()
             fritzbox.logout()
             return RESULT_SUCCESS
-        except OSError:
-            return RESULT_NOT_FOUND
         except LoginError:
             return RESULT_AUTH_FAILED
+        except HTTPError:
+            return RESULT_NOT_SUPPORTED
+        except OSError:
+            return RESULT_NOT_FOUND
 
     async def async_step_import(self, user_input=None):
         """Handle configuration by yaml file."""
@@ -129,7 +134,7 @@ class FritzboxConfigFlow(config_entries.ConfigFlow, domain=DOMAIN):
                 return self.async_abort(reason="already_configured")
 
         self._host = host
-        self._name = user_input[ATTR_UPNP_FRIENDLY_NAME]
+        self._name = user_input.get(ATTR_UPNP_FRIENDLY_NAME) or host
 
         self.context["title_placeholders"] = {"name": self._name}
         return await self.async_step_confirm()
diff --git a/homeassistant/components/fritzbox/strings.json b/homeassistant/components/fritzbox/strings.json
index 4cb5b7bcdcca..227aeedf84d4 100644
--- a/homeassistant/components/fritzbox/strings.json
+++ b/homeassistant/components/fritzbox/strings.json
@@ -21,7 +21,8 @@
     "abort": {
       "already_in_progress": "AVM FRITZ!Box configuration is already in progress.",
       "already_configured": "This AVM FRITZ!Box is already configured.",
-      "not_found": "No supported AVM FRITZ!Box found on the network."
+      "not_found": "No supported AVM FRITZ!Box found on the network.",
+      "not_supported": "Connected to AVM FRITZ!Box but it's unable to control Smart Home devices."
     },
     "error": {
       "auth_failed": "Username and/or password are incorrect."
diff --git a/tests/components/fritzbox/test_config_flow.py b/tests/components/fritzbox/test_config_flow.py
index c73578de646b..8bfd992347f5 100644
--- a/tests/components/fritzbox/test_config_flow.py
+++ b/tests/components/fritzbox/test_config_flow.py
@@ -4,6 +4,7 @@ from unittest.mock import Mock, patch
 
 from pyfritzhome import LoginError
 import pytest
+from requests.exceptions import HTTPError
 
 from homeassistant.components.fritzbox.const import DOMAIN
 from homeassistant.components.ssdp import (
@@ -121,6 +122,28 @@ async def test_ssdp(hass: HomeAssistantType, fritz: Mock):
     assert result["result"].unique_id == "only-a-test"
 
 
+async def test_ssdp_no_friendly_name(hass: HomeAssistantType, fritz: Mock):
+    """Test starting a flow from discovery without friendly name."""
+    MOCK_NO_NAME = MOCK_SSDP_DATA.copy()
+    del MOCK_NO_NAME[ATTR_UPNP_FRIENDLY_NAME]
+    result = await hass.config_entries.flow.async_init(
+        DOMAIN, context={"source": "ssdp"}, data=MOCK_NO_NAME
+    )
+    assert result["type"] == "form"
+    assert result["step_id"] == "confirm"
+
+    result = await hass.config_entries.flow.async_configure(
+        result["flow_id"],
+        user_input={CONF_PASSWORD: "fake_pass", CONF_USERNAME: "fake_user"},
+    )
+    assert result["type"] == "create_entry"
+    assert result["title"] == "fake_host"
+    assert result["data"][CONF_HOST] == "fake_host"
+    assert result["data"][CONF_PASSWORD] == "fake_pass"
+    assert result["data"][CONF_USERNAME] == "fake_user"
+    assert result["result"].unique_id == "only-a-test"
+
+
 async def test_ssdp_auth_failed(hass: HomeAssistantType, fritz: Mock):
     """Test starting a flow from discovery with authentication failure."""
     fritz().login.side_effect = LoginError("Boom")
@@ -159,6 +182,24 @@ async def test_ssdp_not_successful(hass: HomeAssistantType, fritz: Mock):
     assert result["reason"] == "not_found"
 
 
+async def test_ssdp_not_supported(hass: HomeAssistantType, fritz: Mock):
+    """Test starting a flow from discovery with unsupported device."""
+    fritz().get_device_elements.side_effect = HTTPError("Boom")
+
+    result = await hass.config_entries.flow.async_init(
+        DOMAIN, context={"source": "ssdp"}, data=MOCK_SSDP_DATA
+    )
+    assert result["type"] == "form"
+    assert result["step_id"] == "confirm"
+
+    result = await hass.config_entries.flow.async_configure(
+        result["flow_id"],
+        user_input={CONF_PASSWORD: "whatever", CONF_USERNAME: "whatever"},
+    )
+    assert result["type"] == "abort"
+    assert result["reason"] == "not_supported"
+
+
 async def test_ssdp_already_in_progress_unique_id(hass: HomeAssistantType, fritz: Mock):
     """Test starting a flow from discovery twice."""
     result = await hass.config_entries.flow.async_init(