diff --git a/homeassistant/components/thread/config_flow.py b/homeassistant/components/thread/config_flow.py
index 978b4c10779f..c6f151b8e63d 100644
--- a/homeassistant/components/thread/config_flow.py
+++ b/homeassistant/components/thread/config_flow.py
@@ -1,6 +1,7 @@
 """Config flow for the Thread integration."""
 from __future__ import annotations
 
+from homeassistant.components import zeroconf
 from homeassistant.config_entries import ConfigFlow
 from homeassistant.data_entry_flow import FlowResult
 
@@ -12,8 +13,16 @@ class ThreadConfigFlow(ConfigFlow, domain=DOMAIN):
 
     VERSION = 1
 
+    async def async_step_zeroconf(
+        self, discovery_info: zeroconf.ZeroconfServiceInfo
+    ) -> FlowResult:
+        """Set up because the user has border routers."""
+        await self._async_handle_discovery_without_unique_id()
+        return self.async_create_entry(title="Thread", data={})
+
     async def async_step_import(
         self, import_data: dict[str, str] | None = None
     ) -> FlowResult:
         """Set up by import from async_setup."""
+        await self._async_handle_discovery_without_unique_id()
         return self.async_create_entry(title="Thread", data={})
diff --git a/homeassistant/components/thread/manifest.json b/homeassistant/components/thread/manifest.json
index a6e823de570d..144a10b878e8 100644
--- a/homeassistant/components/thread/manifest.json
+++ b/homeassistant/components/thread/manifest.json
@@ -7,5 +7,6 @@
   "documentation": "https://www.home-assistant.io/integrations/thread",
   "integration_type": "service",
   "iot_class": "local_polling",
-  "requirements": ["python-otbr-api==1.0.3"]
+  "requirements": ["python-otbr-api==1.0.3"],
+  "zeroconf": ["_meshcop._udp.local."]
 }
diff --git a/homeassistant/generated/zeroconf.py b/homeassistant/generated/zeroconf.py
index ae9668f37298..e00a0710c339 100644
--- a/homeassistant/generated/zeroconf.py
+++ b/homeassistant/generated/zeroconf.py
@@ -522,6 +522,11 @@ ZEROCONF = {
             "domain": "apple_tv",
         },
     ],
+    "_meshcop._udp.local.": [
+        {
+            "domain": "thread",
+        },
+    ],
     "_miio._udp.local.": [
         {
             "domain": "xiaomi_aqara",
diff --git a/tests/components/thread/test_config_flow.py b/tests/components/thread/test_config_flow.py
index 4b27144166b2..5f19f233e3f6 100644
--- a/tests/components/thread/test_config_flow.py
+++ b/tests/components/thread/test_config_flow.py
@@ -1,10 +1,34 @@
 """Test the Thread config flow."""
 from unittest.mock import patch
 
-from homeassistant.components import thread
+from homeassistant.components import thread, zeroconf
 from homeassistant.core import HomeAssistant
 from homeassistant.data_entry_flow import FlowResultType
 
+TEST_ZEROCONF_RECORD = zeroconf.ZeroconfServiceInfo(
+    host="127.0.0.1",
+    hostname="HomeAssistant OpenThreadBorderRouter #0BBF",
+    name="HomeAssistant OpenThreadBorderRouter #0BBF._meshcop._udp.local.",
+    addresses=["127.0.0.1"],
+    port=8080,
+    properties={
+        "rv": "1",
+        "vn": "HomeAssistant",
+        "mn": "OpenThreadBorderRouter",
+        "nn": "OpenThread HC",
+        "xp": "\xe6\x0f\xc7\xc1\x86!,\xe5",
+        "tv": "1.3.0",
+        "xa": "\xae\xeb/YKW\x0b\xbf",
+        "sb": "\x00\x00\x01\xb1",
+        "at": "\x00\x00\x00\x00\x00\x01\x00\x00",
+        "pt": "\x8f\x06Q~",
+        "sq": "3",
+        "bb": "\xf0\xbf",
+        "dn": "DefaultDomain",
+    },
+    type="_meshcop._udp.local.",
+)
+
 
 async def test_import(hass: HomeAssistant) -> None:
     """Test the import flow."""
@@ -27,3 +51,76 @@ async def test_import(hass: HomeAssistant) -> None:
     assert config_entry.options == {}
     assert config_entry.title == "Thread"
     assert config_entry.unique_id is None
+
+
+async def test_import_then_zeroconf(hass: HomeAssistant) -> None:
+    """Test the import flow."""
+    with patch(
+        "homeassistant.components.thread.async_setup_entry",
+        return_value=True,
+    ) as mock_setup_entry:
+        result = await hass.config_entries.flow.async_init(
+            thread.DOMAIN, context={"source": "import"}
+        )
+
+    assert result["type"] == FlowResultType.CREATE_ENTRY
+
+    with patch(
+        "homeassistant.components.thread.async_setup_entry",
+        return_value=True,
+    ) as mock_setup_entry:
+        result = await hass.config_entries.flow.async_init(
+            thread.DOMAIN, context={"source": "zeroconf"}, data=TEST_ZEROCONF_RECORD
+        )
+
+    assert result["type"] == FlowResultType.ABORT
+    assert result["reason"] == "already_configured"
+    assert len(mock_setup_entry.mock_calls) == 0
+
+
+async def test_zeroconf(hass: HomeAssistant) -> None:
+    """Test the zeroconf flow."""
+    with patch(
+        "homeassistant.components.thread.async_setup_entry",
+        return_value=True,
+    ) as mock_setup_entry:
+        result = await hass.config_entries.flow.async_init(
+            thread.DOMAIN, context={"source": "zeroconf"}, data=TEST_ZEROCONF_RECORD
+        )
+
+    assert result["type"] == FlowResultType.CREATE_ENTRY
+    assert result["title"] == "Thread"
+    assert result["data"] == {}
+    assert result["options"] == {}
+    assert len(mock_setup_entry.mock_calls) == 1
+
+    config_entry = hass.config_entries.async_entries(thread.DOMAIN)[0]
+    assert config_entry.data == {}
+    assert config_entry.options == {}
+    assert config_entry.title == "Thread"
+    assert config_entry.unique_id is None
+
+
+async def test_zeroconf_then_import(hass: HomeAssistant) -> None:
+    """Test the import flow."""
+    with patch(
+        "homeassistant.components.thread.async_setup_entry",
+        return_value=True,
+    ) as mock_setup_entry:
+        result = await hass.config_entries.flow.async_init(
+            thread.DOMAIN, context={"source": "zeroconf"}, data=TEST_ZEROCONF_RECORD
+        )
+
+    assert result["type"] == FlowResultType.CREATE_ENTRY
+
+    with patch(
+        "homeassistant.components.thread.async_setup_entry",
+        return_value=True,
+    ) as mock_setup_entry:
+        result = await hass.config_entries.flow.async_init(
+            thread.DOMAIN, context={"source": "import"}
+        )
+
+    assert result["type"] == FlowResultType.ABORT
+    assert result["reason"] == "already_configured"
+    assert len(mock_setup_entry.mock_calls) == 0