diff --git a/homeassistant/components/discord/notify.py b/homeassistant/components/discord/notify.py
index b7fd193afada..dfc89a4cb7e2 100644
--- a/homeassistant/components/discord/notify.py
+++ b/homeassistant/components/discord/notify.py
@@ -16,10 +16,15 @@ import homeassistant.helpers.config_validation as cv
 
 _LOGGER = logging.getLogger(__name__)
 
-PLATFORM_SCHEMA = PLATFORM_SCHEMA.extend({vol.Required(CONF_TOKEN): cv.string})
-
+ATTR_EMBED = "embed"
+ATTR_EMBED_AUTHOR = "author"
+ATTR_EMBED_FIELDS = "fields"
+ATTR_EMBED_FOOTER = "footer"
+ATTR_EMBED_THUMBNAIL = "thumbnail"
 ATTR_IMAGES = "images"
 
+PLATFORM_SCHEMA = PLATFORM_SCHEMA.extend({vol.Required(CONF_TOKEN): cv.string})
+
 
 def get_service(hass, config, discovery_info=None):
     """Get the Discord notification service."""
@@ -43,16 +48,21 @@ class DiscordNotificationService(BaseNotificationService):
 
     async def async_send_message(self, message, **kwargs):
         """Login to Discord, send message to channel(s) and log out."""
-
         discord.VoiceClient.warn_nacl = False
         discord_bot = discord.Client()
         images = None
+        embedding = None
 
         if ATTR_TARGET not in kwargs:
             _LOGGER.error("No target specified")
             return None
+
         data = kwargs.get(ATTR_DATA) or {}
 
+        if ATTR_EMBED in data:
+            embedding = data[ATTR_EMBED]
+            fields = embedding.get(ATTR_EMBED_FIELDS)
+
         if ATTR_IMAGES in data:
             images = []
 
@@ -86,7 +96,20 @@ class DiscordNotificationService(BaseNotificationService):
                         files = []
                         for image in images:
                             files.append(discord.File(image))
-                    await channel.send(message, files=files)
+                    if embedding:
+                        embed = discord.Embed(**embedding)
+                        if fields:
+                            for field_num, field_name in enumerate(fields):
+                                embed.add_field(**fields[field_num])
+                        if ATTR_EMBED_FOOTER in embedding:
+                            embed.set_footer(**embedding[ATTR_EMBED_FOOTER])
+                        if ATTR_EMBED_AUTHOR in embedding:
+                            embed.set_author(**embedding[ATTR_EMBED_AUTHOR])
+                        if ATTR_EMBED_THUMBNAIL in embedding:
+                            embed.set_thumbnail(**embedding[ATTR_EMBED_THUMBNAIL])
+                        await channel.send(message, files=files, embed=embed)
+                    else:
+                        await channel.send(message, files=files)
             except (discord.errors.HTTPException, discord.errors.NotFound) as error:
                 _LOGGER.warning("Communication error: %s", error)
             await discord_bot.logout()