diff --git a/homeassistant/components/cloud/__init__.py b/homeassistant/components/cloud/__init__.py
index 215f2a8d1e8..7e1394f7d03 100644
--- a/homeassistant/components/cloud/__init__.py
+++ b/homeassistant/components/cloud/__init__.py
@@ -157,10 +157,10 @@ def async_remote_ui_url(hass: HomeAssistant) -> str:
     if not hass.data[DOMAIN].client.prefs.remote_enabled:
         raise CloudNotAvailable
 
-    if not hass.data[DOMAIN].remote.instance_domain:
+    if not (remote_domain := hass.data[DOMAIN].client.prefs.remote_domain):
         raise CloudNotAvailable
 
-    return f"https://{hass.data[DOMAIN].remote.instance_domain}"
+    return f"https://{remote_domain}"
 
 
 def is_cloudhook_request(request):
@@ -235,7 +235,12 @@ async def async_setup(hass: HomeAssistant, config: ConfigType) -> bool:
             Platform.TTS, DOMAIN, {}, config
         )
 
+    async def _on_initialized():
+        """Update preferences."""
+        await prefs.async_update(remote_domain=cloud.remote.instance_domain)
+
     cloud.iot.register_on_connect(_on_connect)
+    cloud.register_on_initialized(_on_initialized)
 
     await cloud.initialize()
     await http_api.async_setup(hass)
diff --git a/homeassistant/components/cloud/const.py b/homeassistant/components/cloud/const.py
index ce3ecf6271d..ea0240acccf 100644
--- a/homeassistant/components/cloud/const.py
+++ b/homeassistant/components/cloud/const.py
@@ -18,6 +18,7 @@ PREF_ALIASES = "aliases"
 PREF_SHOULD_EXPOSE = "should_expose"
 PREF_GOOGLE_LOCAL_WEBHOOK_ID = "google_local_webhook_id"
 PREF_USERNAME = "username"
+PREF_REMOTE_DOMAIN = "remote_domain"
 PREF_ALEXA_DEFAULT_EXPOSE = "alexa_default_expose"
 PREF_GOOGLE_DEFAULT_EXPOSE = "google_default_expose"
 PREF_TTS_DEFAULT_VOICE = "tts_default_voice"
diff --git a/homeassistant/components/cloud/manifest.json b/homeassistant/components/cloud/manifest.json
index 0bb00cd5ced..b83c4c4cca9 100644
--- a/homeassistant/components/cloud/manifest.json
+++ b/homeassistant/components/cloud/manifest.json
@@ -2,7 +2,7 @@
   "domain": "cloud",
   "name": "Home Assistant Cloud",
   "documentation": "https://www.home-assistant.io/integrations/cloud",
-  "requirements": ["hass-nabucasa==0.51.0"],
+  "requirements": ["hass-nabucasa==0.52.0"],
   "dependencies": ["http", "webhook"],
   "after_dependencies": ["google_assistant", "alexa"],
   "codeowners": ["@home-assistant/cloud"],
diff --git a/homeassistant/components/cloud/prefs.py b/homeassistant/components/cloud/prefs.py
index 3cc6e8deb60..e6747c42c45 100644
--- a/homeassistant/components/cloud/prefs.py
+++ b/homeassistant/components/cloud/prefs.py
@@ -30,6 +30,7 @@ from .const import (
     PREF_GOOGLE_REPORT_STATE,
     PREF_GOOGLE_SECURE_DEVICES_PIN,
     PREF_OVERRIDE_NAME,
+    PREF_REMOTE_DOMAIN,
     PREF_SHOULD_EXPOSE,
     PREF_TTS_DEFAULT_VOICE,
     PREF_USERNAME,
@@ -85,6 +86,7 @@ class CloudPreferences:
         alexa_default_expose=UNDEFINED,
         google_default_expose=UNDEFINED,
         tts_default_voice=UNDEFINED,
+        remote_domain=UNDEFINED,
     ):
         """Update user preferences."""
         prefs = {**self._prefs}
@@ -103,6 +105,7 @@ class CloudPreferences:
             (PREF_ALEXA_DEFAULT_EXPOSE, alexa_default_expose),
             (PREF_GOOGLE_DEFAULT_EXPOSE, google_default_expose),
             (PREF_TTS_DEFAULT_VOICE, tts_default_voice),
+            (PREF_REMOTE_DOMAIN, remote_domain),
         ):
             if value is not UNDEFINED:
                 prefs[key] = value
@@ -208,6 +211,11 @@ class CloudPreferences:
 
         return True
 
+    @property
+    def remote_domain(self):
+        """Return remote domain."""
+        return self._prefs.get(PREF_REMOTE_DOMAIN)
+
     @property
     def alexa_enabled(self):
         """Return if Alexa is enabled."""
@@ -321,5 +329,6 @@ class CloudPreferences:
             PREF_GOOGLE_ENTITY_CONFIGS: {},
             PREF_GOOGLE_LOCAL_WEBHOOK_ID: webhook.async_generate_id(),
             PREF_GOOGLE_SECURE_DEVICES_PIN: None,
+            PREF_REMOTE_DOMAIN: None,
             PREF_USERNAME: username,
         }
diff --git a/homeassistant/components/config/entity_registry.py b/homeassistant/components/config/entity_registry.py
index 26a2d930d18..c292ea63068 100644
--- a/homeassistant/components/config/entity_registry.py
+++ b/homeassistant/components/config/entity_registry.py
@@ -84,6 +84,8 @@ async def websocket_get_entity(hass, connection, msg):
                 vol.Coerce(RegistryEntryDisabler), RegistryEntryDisabler.USER.value
             ),
         ),
+        vol.Inclusive("options_domain", "entity_option"): str,
+        vol.Inclusive("options", "entity_option"): vol.Any(None, dict),
     }
 )
 async def websocket_update_entity(hass, connection, msg):
@@ -93,7 +95,8 @@ async def websocket_update_entity(hass, connection, msg):
     """
     registry = await async_get_registry(hass)
 
-    if msg["entity_id"] not in registry.entities:
+    entity_id = msg["entity_id"]
+    if entity_id not in registry.entities:
         connection.send_message(
             websocket_api.error_message(msg["id"], ERR_NOT_FOUND, "Entity not found")
         )
@@ -105,7 +108,7 @@ async def websocket_update_entity(hass, connection, msg):
         if key in msg:
             changes[key] = msg[key]
 
-    if "new_entity_id" in msg and msg["new_entity_id"] != msg["entity_id"]:
+    if "new_entity_id" in msg and msg["new_entity_id"] != entity_id:
         changes["new_entity_id"] = msg["new_entity_id"]
         if hass.states.get(msg["new_entity_id"]) is not None:
             connection.send_message(
@@ -118,7 +121,7 @@ async def websocket_update_entity(hass, connection, msg):
             return
 
     if "disabled_by" in msg and msg["disabled_by"] is None:
-        entity = registry.entities[msg["entity_id"]]
+        entity = registry.entities[entity_id]
         if entity.device_id:
             device_registry = await hass.helpers.device_registry.async_get_registry()
             device = device_registry.async_get(entity.device_id)
@@ -132,12 +135,28 @@ async def websocket_update_entity(hass, connection, msg):
 
     try:
         if changes:
-            entry = registry.async_update_entity(msg["entity_id"], **changes)
+            registry.async_update_entity(entity_id, **changes)
     except ValueError as err:
         connection.send_message(
             websocket_api.error_message(msg["id"], "invalid_info", str(err))
         )
         return
+
+    if "new_entity_id" in msg:
+        entity_id = msg["new_entity_id"]
+
+    try:
+        if "options_domain" in msg:
+            registry.async_update_entity_options(
+                entity_id, msg["options_domain"], msg["options"]
+            )
+    except ValueError as err:
+        connection.send_message(
+            websocket_api.error_message(msg["id"], "invalid_info", str(err))
+        )
+        return
+
+    entry = registry.async_get(entity_id)
     result = {"entity_entry": _entry_ext_dict(entry)}
     if "disabled_by" in changes and changes["disabled_by"] is None:
         config_entry = hass.config_entries.async_get_entry(entry.config_entry_id)
@@ -195,6 +214,7 @@ def _entry_ext_dict(entry):
     data = _entry_dict(entry)
     data["capabilities"] = entry.capabilities
     data["device_class"] = entry.device_class
+    data["options"] = entry.options
     data["original_device_class"] = entry.original_device_class
     data["original_icon"] = entry.original_icon
     data["original_name"] = entry.original_name
diff --git a/homeassistant/package_constraints.txt b/homeassistant/package_constraints.txt
index eac78fd63e0..71907d9d5aa 100644
--- a/homeassistant/package_constraints.txt
+++ b/homeassistant/package_constraints.txt
@@ -15,7 +15,7 @@ certifi>=2021.5.30
 ciso8601==2.2.0
 cryptography==35.0.0
 emoji==1.5.0
-hass-nabucasa==0.51.0
+hass-nabucasa==0.52.0
 home-assistant-frontend==20220118.0
 httpx==0.21.0
 ifaddr==0.1.7
diff --git a/requirements_all.txt b/requirements_all.txt
index 67aef0c210d..0056681658b 100644
--- a/requirements_all.txt
+++ b/requirements_all.txt
@@ -809,7 +809,7 @@ habitipy==0.2.0
 hangups==0.4.17
 
 # homeassistant.components.cloud
-hass-nabucasa==0.51.0
+hass-nabucasa==0.52.0
 
 # homeassistant.components.splunk
 hass_splunk==0.1.1
diff --git a/requirements_test_all.txt b/requirements_test_all.txt
index 0f0f1b2c27e..6cee1437298 100644
--- a/requirements_test_all.txt
+++ b/requirements_test_all.txt
@@ -522,7 +522,7 @@ habitipy==0.2.0
 hangups==0.4.17
 
 # homeassistant.components.cloud
-hass-nabucasa==0.51.0
+hass-nabucasa==0.52.0
 
 # homeassistant.components.tasmota
 hatasmota==0.3.1
diff --git a/tests/components/cloud/test_init.py b/tests/components/cloud/test_init.py
index f4ca4cbd75a..4a513aff117 100644
--- a/tests/components/cloud/test_init.py
+++ b/tests/components/cloud/test_init.py
@@ -171,6 +171,7 @@ async def test_remote_ui_url(hass, mock_cloud_fixture):
         with pytest.raises(cloud.CloudNotAvailable):
             cloud.async_remote_ui_url(hass)
 
-        cl.remote._instance_domain = "example.com"
+        # Remote finished initializing
+        cl.client.prefs._prefs["remote_domain"] = "example.com"
 
         assert cloud.async_remote_ui_url(hass) == "https://example.com"
diff --git a/tests/components/config/test_entity_registry.py b/tests/components/config/test_entity_registry.py
index b4065d855ff..49e47cce6e2 100644
--- a/tests/components/config/test_entity_registry.py
+++ b/tests/components/config/test_entity_registry.py
@@ -111,6 +111,7 @@ async def test_get_entity(hass, client):
         "entity_id": "test_domain.name",
         "icon": None,
         "name": "Hello World",
+        "options": {},
         "original_device_class": None,
         "original_icon": None,
         "original_name": None,
@@ -138,6 +139,7 @@ async def test_get_entity(hass, client):
         "entity_id": "test_domain.no_name",
         "icon": None,
         "name": None,
+        "options": {},
         "original_device_class": None,
         "original_icon": None,
         "original_name": None,
@@ -197,6 +199,7 @@ async def test_update_entity(hass, client):
             "entity_id": "test_domain.world",
             "icon": "icon:after update",
             "name": "after update",
+            "options": {},
             "original_device_class": None,
             "original_icon": None,
             "original_name": None,
@@ -250,6 +253,7 @@ async def test_update_entity(hass, client):
             "entity_id": "test_domain.world",
             "icon": "icon:after update",
             "name": "after update",
+            "options": {},
             "original_device_class": None,
             "original_icon": None,
             "original_name": None,
@@ -259,6 +263,40 @@ async def test_update_entity(hass, client):
         "reload_delay": 30,
     }
 
+    # UPDATE ENTITY OPTION
+    await client.send_json(
+        {
+            "id": 9,
+            "type": "config/entity_registry/update",
+            "entity_id": "test_domain.world",
+            "options_domain": "sensor",
+            "options": {"unit_of_measurement": "beard_second"},
+        }
+    )
+
+    msg = await client.receive_json()
+
+    assert msg["result"] == {
+        "entity_entry": {
+            "area_id": "mock-area-id",
+            "capabilities": None,
+            "config_entry_id": None,
+            "device_class": "custom_device_class",
+            "device_id": None,
+            "disabled_by": None,
+            "entity_category": None,
+            "entity_id": "test_domain.world",
+            "icon": "icon:after update",
+            "name": "after update",
+            "options": {"sensor": {"unit_of_measurement": "beard_second"}},
+            "original_device_class": None,
+            "original_icon": None,
+            "original_name": None,
+            "platform": "test_platform",
+            "unique_id": "1234",
+        },
+    }
+
 
 async def test_update_entity_require_restart(hass, client):
     """Test updating entity."""
@@ -307,6 +345,7 @@ async def test_update_entity_require_restart(hass, client):
             "entity_id": "test_domain.world",
             "icon": None,
             "name": None,
+            "options": {},
             "original_device_class": None,
             "original_icon": None,
             "original_name": None,
@@ -411,6 +450,7 @@ async def test_update_entity_no_changes(hass, client):
             "entity_id": "test_domain.world",
             "icon": None,
             "name": "name of entity",
+            "options": {},
             "original_device_class": None,
             "original_icon": None,
             "original_name": None,
@@ -494,6 +534,7 @@ async def test_update_entity_id(hass, client):
             "entity_id": "test_domain.planet",
             "icon": None,
             "name": None,
+            "options": {},
             "original_device_class": None,
             "original_icon": None,
             "original_name": None,